Creative Lead

ABOUT US

We’ve put together a special digital agency. Our clients’ brand storytelling and social media marketing objectives are on center stage every day, as we are extremely passionate about helping our clients discover and re-imagine their brand identity, create their unique stories, and grow and engage their audiences. Our Mission?

To help businesses communicate who they are, and why people should care about them.

At FLWD we take great pride in having developed an open and collaborative team environment. With roots in Sweden, our agency is based on innovation and result focus, with the collective mindset of getting things done. This combined with a strong belief in good content and great stories, we aim to give our clients the best possible digital strategy for their business. We work 360 with our digital approach, covering web development, online sales- and marketing, content creation, photography, videography, and graphics, as well as e-commerce.

 

ABOUT THE ROLE

The Creative Lead plays a pivotal role in our company as a key member of the client services team, reporting directly to the Chief Operations Officer (COO). As a Digital Account Manager, you will be responsible for managing and nurturing client relationships, ensuring the successful delivery of digital marketing campaigns, and driving client satisfaction. This role requires a combination of strong interpersonal skills, negotiation skills a deep understanding of digital marketing strategies, and a passion for delivering exceptional results.

 

OBJECTIVES OF THIS ROLE

• Take the main creative lead in building digital strategies for ourselves and our clients. Spearheaded and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
• Creating strong and long-term client relationships with new and existing clients.
• Oversee daily operations of the work of the creative copywriter.
• Lead, inspire, and review the work of the creative team in the production of all digital marketing collateral, web and sometimes print. Quality assures all content before publishing to ensure on-brand voice and visuals.
• Evaluate the account’s performance by analyzing and interpreting data and metrics.
• Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies.
• Manage relationships with clients and partners.
• Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies.
• Analyze market trends, consumer needs, and the competitive landscape.

 

Daily and Monthly Responsibilities

• Managing day-to-day communications with the client through meetings, email, and phone.
• Guide a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables.
• Communicate suggested strategies with our clients and ensure our deliverables are on-brand and well-conveyed.
• Identifying the clients’ need for other services and up- or cross-selling relevant services and channels.
• Conduct brainstorming sessions with the creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.
• Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges.
• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences.
• Present, or oversee the presentation of final concepts, and obtain approvals for deliverables.
• Regular top-level weekly, monthly, and quarterly reporting and presenting of campaign and activity performance across multiple channels (e.g., SEO, PPC, social media, Display, etc.)
• Create and ensure proper photo-shooting/video-shooting briefs and implementation.
• Build strong relationships with our clients to make sure there’s a strong link between the business objectives, the marketing objectives, and the results of the marketing activities.
• Analyze platform data on a frequent basis, conclude, and use the conclusions in upcoming digital tactics and strategies.
• Present, or oversee the presentation of final concepts, and obtain approvals for deliverables.
• Create, run, and analyze the performance of Meta and Tik/Tok ads.

 

Skills and Qualifications

• 3-4 years of related experience in an agency or corporate setting.
• Proven experience in Account Management & Social Media Management or relevant role.
• Understanding of business functions such as Digital Marketing, Business Development, Analytics, etc.
• Demonstrable competency in strategic planning and business development
• Working knowledge of data analysis and performance/operation metrics
• Working knowledge of IT/Business infrastructure and MS Office
• Outstanding organizational abilities
• Aptitude in decision-making and problem-solving
• Strong passion for Digital marketing in general and social media marketing.
• Excellent presentation, communication, and negotiation skills
• Strong creative vision with an understanding of business objectives.
• Excellent written and oral language skills (Greek and English).

 

Preferred Qualifications

• Master’s degree in marketing or business.
• Prior experience with design, photography/videography, or offline and print.
• Prior project management experience, with a focus on creative direction.

 

What We Offer

• Competitive Compensation: We offer a competitive salary package.
• Professional Growth Opportunities: Access to training programs and resources.
• Collaborative Work Environment: Teamwork and mutual support are valued.
• Challenging Projects: Diverse and exciting projects for renowned clients.
• Work-Life Balance: Flexible working hours and vacation days.
• Working Laptop: Provided equipment for your work needs.
• Supportive Leadership: Guidance, mentorship, and open communication.
• Company Culture: Dynamic, inclusive, and celebratory culture.
• Making an Impact: Contributions that drive client success and company growth.